These actions are all essential to not only understanding your SEO performance but improving it as well. Analyze essential backlink data like total external links, internal links, top linked pages, top linking sites, and anchor text distribution.See security issues or manual actions Google has identified.Confirm Google sees markup so web pages can appear in rich results.Identify and troubleshoot page experience, Core Web Vitals, or mobile usability issues.Submit sitemaps, disavow files, and removals.Understand index coverage and confirm that Google crawlers are properly indexing web pages.Track keyword rankings, impressions, organic traffic, average position, and click-through rate (CTR).So although different features have been added and tweaked over the years, the goal of the platform has remained the same: to give business owners, marketers, and SEO specialists direct guidance on how to elevate their SEO performance-from both a content and technical standpoint.Īt a high level, here’s how to use Google Search Console for SEO: Google has continually iterated on their Search Console platform to improve dashboard features while also providing comprehensive search engine performance data. There are several reasons why regularly using GSC isan essential part of any comprehensive digital marketing strategy. How to use Google Search Console (overview)
Not only is the platform completely free to use, but it is also the most comprehensive, real-time SEO dataset available anywhere. Search performance metrics in Google Search Console
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